Missouri athletics’ marketing arm, Every True Tiger, has appointed Mario Moccia as its new CEO. Moccia, a former Missouri associate AD, will lead the agency starting April 1, replacing Brad Larrondo. He will oversee revenue-sharing and third-party NIL deals for Missouri athletes, working closely with coaches and athletes. Moccia’s previous roles include athletic director at New Mexico State, where he was fired for cause in 2025 amid a scandal. He has filed an unlawful termination lawsuit against NMSU, which is ongoing.
